Genres and neighborhoods are both inherently vague sociological constructs, given exact definitions by tech companies in the form of playlists and cartographic labels respectively. I think it’s instructive to view the hyperpop playlist, as opposed to a major label dominated hip hop playlist like RapCaviar, as a manifestation of what sociologist Sarah Thornton calls “subcultural capital” (7). Thornton developed the notion of subcultural capital in her book Club Cultures: Music, Media, and Subcultural Capital as an extension of French sociologist Pierre Bourdieu’s concept of cultural capital to explain the social dynamics of British youth club movements in the 90s, describing the status gained by one’s cultural knowledge or attunement to an “underground” movement. Many of the same observations Thornton made can be applied to the complex tangle of internet movements and subcultures sometimes referred to as hyperpop. She emphasizes the role niche journalism plays in the development of subcultures:
“They categorize social groups, arrange sounds, itemize attire and label everything. They baptize scenes and generate the self-consciousness required to maintain cultural distinctions. They give definition to vague cultural formations, pull together and reify the disparate materials which become subcultural homologies. The music and style press are crucial to our conception of British youth; they do not just cover subcultures, they help construct them.” (p. 151).
In the development of hyperpop as a subcultural identity, this was a role largely fulfilled by the Spotify playlist, rather than the press. But a playlist makes no room for context, flattening the expansive network of collectives, sounds, and histories which make internet music so fascinating into a decontextualized, but expertly curated, amalgamation of songs. And ultimately driving playlist creation decisions, and the subcultural capital derived thereof, is the Echo Nest data platform, specifically whatever clustering algorithm is putting a box around patterns of sonic characteristics, listening behavior, and the web-crawled internet conversations surrounding them and elevates it to the level of genre. Echo Nest developers may point out the inherent uncertainties surrounding their approach, that their model perhaps shouldn’t be considered dogmatic ground truth for what is and is not a genre, but you wouldn’t know that looking at the playlist.